Peer Exchange Roundtables

Virtual nursing programs are up and running across the country — and the hard operational questions are now impossible to ignore. Why do virtual nurses keep drifting into documentation support roles? How do you design workflows that are truly task-oriented and integrated, not just task-redistributed? And how do you measure impact in ways that actually move leadership?

This peer exchange brings together health system leaders from organizations that have been wrestling with these questions to facilitate an honest, working conversation. Bring your hardest question. You’re not the only one asking it.

Healthcare organizations design virtual care around operational efficiency, clinical workflows, and regulatory compliance—then wonder why patients don’t use it.

This peer exchange flips the conversation: What do patients actually want from virtual care? Co-facilitators from health systems, DTC platforms, retail health, and patient advocacy share real patient feedback data: what drives adoption versus abandonment, what builds trust in virtual relationships, what creates friction versus flow, and what different patient populations need.

Through guided discussion, participants explore critical questions: Do patients want their regular doctor virtually, or will they accept whoever’s available? What makes virtual care feel impersonal versus connected? When do patients prefer in-person despite virtual availability? How do expectations differ by age, digital literacy, and health complexity? What seemingly small design choices drive major satisfaction differences?

Leave with actionable insights from organizations that have listened to millions of patients—and learned what actually matters to the people using virtual care.

Digital therapeutics sit at an awkward intersection — clinically validated, but commercially underserved. Reimbursement pathways exist, but they weren’t built for DTx, and most companies are navigating a patchwork of coding workarounds, payer pilots, and partnership arrangements that range from brilliant to barely sustainable.

This peer exchange brings together DTx developers, health system adopters, and market access strategists to map the commercial landscape honestly — what business models are gaining traction, which reimbursement pathways are actually viable, and where the biggest gaps remain.

The conversation is organized around three questions: What models exist and where do they break down? Which reimbursement pathways — RPM codes, virtual therapeutic monitoring, behavioral health coding, medical device and DME classification — apply to your product or program, and what are the trade-offs? And what does sustainable DTx commercialization actually look like in 2026, given the evidence requirements, payer timelines, and organizational realities participants are navigating?

Come ready to share what’s worked, what hasn’t, and what you’re still trying to figure out. Leave with a clearer view of the pathways that are gaining momentum and a peer network that’s solving the same problems you are.

Scaling virtual care isn’t a technology problem — it’s an infrastructure problem. The health systems that have moved beyond pilot programs share a common challenge: the operational architecture underneath virtual care determines whether it grows or stalls.

How do you structure teams when virtual care spans every service line? What data and analytics do you actually need versus what’s noise? How do you govern decisions when every stakeholder wants a seat at the table — and they’re not wrong to want it?

Leaders facilitate a working session built around the questions that don’t have easy answers. This isn’t a panel. It’s a peer problem-solving session with people who have built virtual care infrastructure at scale and are still figuring it out alongside you.

Areas of focus: team structures and centralization decisions, data infrastructure and analytics, financial and HR systems, governance and decision-making, and technical infrastructure.

Come with your hardest operational challenge. Leave with approaches from peers who’ve been in the same room you’re in.

Building on frameworks introduced at the ATA Insights Summit, this peer exchange goes deeper into the practical work of financial storytelling for virtual care scale. Ethan Booker of MedStart Health and Rachelle Longo of Ochsner Health return to facilitate a working conversation for health system leaders who are actively building — or rebuilding — their business case for expansion. Bring your real numbers, your toughest stakeholder objections, and the questions you still can’t answer.

Together we’ll pressure-test ROI narratives, audience-specific messaging strategies, and the financial frameworks that turn pilot success into sustained investment.

Most virtual care programs succeed as pilots. Few survive the leap to enterprise scale. The technology that worked across one unit breaks across fifty hospitals. The workflows that earned early adopters fail with resistant clinicians. The reimbursement model that made the business case viable starts showing cracks at volume. And the governance structure that enabled innovation becomes the bottleneck.

This peer exchange roundtable merges two of the hardest conversations in virtual care — operationalizing at scale and sustaining RPM programs — because the underlying challenges are the same: what breaks when you grow, and what decisions determine whether you recover or stall.

Facilitated through realistic use cases that expose the friction points practitioners actually face, this session moves beyond polished success stories to the messy, instructive realities of scaling virtual care in complex health systems. Participants tackle real scenarios together, surface patterns from across the room, and leave with hard-won lessons from peers who are navigating the same terrain.

Come with your biggest barrier to scale. Leave with a clearer picture of the decisions that matter most — and the mistakes worth avoiding.